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【克劳锐】2021-2022广告主KOL营销市场盘点及趋势预测
报告核心亮点
1.市场规模
2021年KOL投放市场规模持续增长至800亿元
2.行业生态
平台营销生态升级、 可投放KOL体量扩容、 类型多样，品牌投 放转向精细化
3.发展趋势
品牌KOL投放向腰部倾斜，尾部KOL成长加速成为品牌选择的生力军
目录
Contents
- 2021年广告主KOL投放市场盘点
- 2021年广告主KOL投放平台特征
- 2022年广告主KOL营销趋势预测
资料属性
98 次下载次数
10.46 MB资料大小
pdf资料格式
2022-09-21发布时间
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