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【CTR移动用户指数事业部】2022年中国广告市场趋势
目录
1、生活需求型消费的营销保持增长
刚需民生：健康、便捷生活理念
休闲玩娱：居家玩乐需求明显增长
乐享生活：多彩的品质生活体验
2.消费多圈层化，营销细分寻找新机遇
品类分化：不断尝试更多的细分机会
人群分层：关注各类人群的细分需求
文化多元：多样性文化的营销表达
3. 营销渠道多维扩张，探索用户新蓝海
家外场景：人群价值新汇聚地
下沉出海：激活营销新存量池
元宇宙：Web3.0时代品牌营造虚拟势能
资料属性
42 次下载次数
2.16 MB资料大小
pdf资料格式
2022-10-27发布时间
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