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【飞书深诺】2022年智能手机品牌与用户调研报告
1.1项目背景
- 全球智能手机经历“起步-爆发-出货疲软”之后正逐渐步入平稳增长新阶段；全球智能手机市场将全面进入3G/4G向5G的升级转化
- 在技术加持、渠道优化等各类数字化升级背景下，3C手机已经成为中国跨境电商最大出海品类
- 众多中国手机品牌已踏上国际征程并在国际市场大受追捧，全球智能手机主要厂商几经变革，正形成MOVAS五家为首的竞争格局
- 中国手机厂商正通过产品创新不断向世界展示“中国智造”的魅力
- 但是品牌想要扎根本土市场并进一步扩大全球市场的份额、提高品牌影响力，仍需深入洞察当地用户消费行为特征与触媒习惯、了解用户对品牌的认知及评价等，从而抓住用户心智、抓住市场
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2023-03-16发布时间
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