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【克劳锐】2022-2023广告主KOL营销市场盘点及趋势预测
报告核心亮点
市场发展
KOL投放增速放缓
2022年市场规模达860亿元
品牌策略
降本增效、加强私域
广告主投放愈加重视品效量化
平台成长
守本创新、商业加速
平台基建升级带动电商规模增长
MCN经营
跨平台、跨境经营
机构拓展经营寻求商业新增量
KOL变化
供给增长、去中心化
新秀频出KOL生态繁荣发展
营销趋势
回归品牌、回归内容
KOL“品效合一”价值增强
目录CONTENTS
01.市场盘点
2022年广告主KOL投放市场盘点
02.平台特征
2022年广告主KOL投放平台特征
03.发展趋势
2022年广告主KOL营销趋势预测
资料属性
96 次下载次数
8.32 MB资料大小
pdf资料格式
2023-05-10发布时间
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