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【凯度】2023婴童面霜白皮书
1 婴童护肤市场扫描
➢精细育儿大潮下，婴童护肤备受关注
➢婴童乳液面霜是高潜力品类，国货主导市场
尽管婴幼儿数量逐年下降，婴童护理市场却欣欣向荣，消费者精细化育儿可见一斑
婴童护肤多品类呈现良好增长态势，其中乳液面霜是未来高潜力品类
- 润肤乳仍是婴童护肤的主力品类，但市场增长乏力
- 婴童乳液面霜市场规模大且增速快，属于高潜力品类
- 尽管洗面奶和润唇产品目前市场规模仍较小，但亦开始体现出发展潜力
对于乳液面霜品类，新客增长是最主要驱动
资料属性
20 次下载次数
2.94 MB资料大小
pdf资料格式
2023-05-29发布时间
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